Datarails Viral Marketing Campaign

The Challenge

“We were setting up our marketing team from scratch, and we had some traction in the market, but it was pretty much just word of mouth. We recruited our first marketing team members and realized that the fastest way to get our message across to a new market is to speak with people who are trusted, have influence, and whose opinions and content people value. It didn’t take very long to come across Anders, Christian, and the team. We noticed that you were posting content about FP&A and the challenges that businesses are facing. So, we wanted to reach out to BPI to help us increase our brand awareness.“

The Solution

“There was a pre- and post-working with Anders. Before, we were not very well known and afterward a lot of our content started gaining significant attention and reaching a wider audience. People started following us and engaging with us. The videos we created in collaboration with BPI were very well received, and with Anders being so open to doing things differently, I believe they had a significant impact.“

The Impact

“The impact of working with BPI was quite dramatic in terms of reaching a large number of people in a short period. Many people told us that they appreciated the content we made with BPI and that they wanted to see more of it. That's exactly what you want to see in a marketing department.”